This guide provided by Ring.io is designed to help you understand the messaging Policies used by the majority of carriers, as well as details regarding use cases that are prohibited from use.

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Message senders should take preemptive measures and employ practices that monitor and prevent unwanted message content, including content which:

SHAFT is a helpful acronym to help your team remember types of content that is either forbidden or subject to special rules.
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S: Sexually inappropriate content

H: Hate speech or profanity

A: Alcohol

F: Firearms, and depictions or endorsements of violence

T: Tobacco (including vaping), or endorsement of illegal or illicit drugs, including marijuana and cannabis

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In addition to the above, the promotion of gambling is prohibited

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Political messaging will be evaluated on a case-by-case basis. Such discretion will not be exercised with the intent of favor or disfavor of any political party or candidate.

Due to high volumes of consumer complaints, messages containing the following content are not appropriate and may be blocked by carriers if sent over A2P (toll-free/10DLC) messaging, regardless if consent was given.

Due to high volumes of consumer complaints, messages containing the following content are not considered appropriate and may be blocked by carriers if sent over A2P (toll-free/10DLC) messaging, regardless if consent was given.
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