This guide provided by Ring.io is designed to help you understand the messaging Policies used by the majority of carriers, as well as details regarding use cases that are prohibited from use.
General Rules of Content
Message senders should take preemptive measures and employ practices that monitor and prevent unwanted message content, including content which:
Is unlawful, harmful, abusive, malicious, misleading, harassing, violent, obscene/illicit, or defamatory
Is deceptive (e.g., phishing messages intended to access private or confidential information), including deceptive links
Causes safety concerns
Incites harm, discrimination, hate, or violence
Intended to intimidate
Does not meet age-gating requirements
SHAFT is a helpful acronym to help your team remember types of content that is either forbidden or subject to special rules.
S: Sexually inappropriate content
H: Hate speech or profanity
F: Firearms, and depictions or endorsements of violence
T: Tobacco (including vaping), or endorsement of illegal or illicit drugs, including marijuana and cannabis
In addition to the above, the promotion of gambling is prohibited
Political Use Cases
Political messaging will be evaluated on a case-by-case basis. Such discretion will not be exercised with the intent of favor or disfavor of any political party or candidate.
Due to high volumes of consumer complaints, messages containing the following content are not appropriate and may be blocked by carriers if sent over A2P (toll-free/10DLC) messaging, regardless if consent was given.
Spoofing messages or snowshoed content across multiple numbers
Data sharing between message senders
Inappropriate Use Cases
Due to high volumes of consumer complaints, messages containing the following content are not considered appropriate and may be blocked by carriers if sent over A2P (toll-free/10DLC) messaging, regardless if consent was given.
Financial services, whether account notifications, marketing, collections, or billing for:
High-risk/subprime lending/credit card companies
Gambling, Casino, and Bingo
Illicit or illegal substances (including Cannabis)
Work from home
Get rich quick
Fraud or scams